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Obama’s Online Ambassadors – How It Can Work for Your Nonprofit
As someone who works in online and social media fundraising, I’ve been asked on more than one occasion “how did Obama do it?” The easy answer is to respond by explaining how different a presidential...
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Online Gamers Boost Fundraising After Natural Disasters
The following is a guest post from Judith Bourdeau, Bentz Whaley Flessner’s Corporate Services Manager. Copyright 2012, Blizzard Entertainment, Inc. Reprinted with permission. Blizzard Entertainment,...
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Top 5 Posts on Social Media Fundraising in 2012
Hopefully you’ve found some tips on this blog that will give you reason to celebrate fundraising success in 2013! The following list includes the five posts from “The Social Side of Giving” that...
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3 Tips to Boost Your Online Fundraising in 2013
Make 2013 the year online giving takes off for your nonprofit. By now, news of the continued, meteoric rise of online giving as detailed in this Chronicle of Philanthropy piece hardly counts as...
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Nielsen Study Shows the Monumental Importance of Online Ambassadors
According to a recent Nielsen study on which types of advertising or promotion people trust most, the top five in North America are: Recommendations from someone they know. Consumer opinions posted...
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What a $4 Million Super Bowl Ad Could Buy in Digital Fundraising
Not many of even the largest nonprofits will be spending several million dollars on ad space during Super Bowl XLVII. But let’s pretend for a minute that one of the more well-known international names...
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Online Giving Continues Its Rise While Overall Giving is Nearly Flat
Overall giving to nonprofits in 2012 was nearly flat. According to a recent Blackbaud Report via the Chronicle of Philanthropy, a survey of more than 3,000 organizations combined saw a 1.7 percent...
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Knowing Your Audience is (Still) the Key to Good Content
To produce online content that gets shared, commented on, liked, retweeted, pinned and what ever else requires knowing what your core audience likes to share, comment on, like, retweet, pin, and...
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3 Tips to Boost Online Fundraising – WEBINAR
On Thursday, March 14 BWF conducted a webinar that offered expanded details and advice behind what we believe are three things your nonprofit organization can do to dramatically increase your online...
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Smart, High-quality Content Leads to More Engaged Supporters
For years I’ve been preaching to audiences far and wide that “quality counts!” when producing online video. And for years, audiences have been pointing me toward videos that are grainy, hard to see,...
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Why Investing in Social Media Leads to High ROI
Nowadays, when I’m asked “what’s the ROI on social media for fundraising?” I often respond with my own question – “that depends, what’s your investment?” Too often, organizations put a low-level...
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Long Tail of Giving Follows Short Online Fundraising Campaigns
A new trend is starting to emerge that provides nonprofits with yet another reason to ramp up their online and social media giving efforts – the “long tail” of giving that follows those short-burst...
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3 Tips for Targeting Donors Through Facebook Ads
A very common and great question social media philanthropists are often asked is “how do we raise money using Facebook?” Short answer? “Very creatively.” But a more serious and useful answer is...
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Online Ambassadors Are Not a Fundraising Crutch
4 Tips to Help You Build a Program that Benefits Your Organization AND Your Online Ambassadors When you consider how quickly a message travels online and you see the ever-growing list of successful...
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Twitter’s Analytics Help Guide Your Content Strategy
Twitter has now made its analytics platform open and free for all users. This is great news for nonprofit conversation managers who are trying to learn more about which content resonates with their...
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HOW TO Use Social Media for Stewardship
Think of online stewardship as customer service via the Internet. Good social media strategies often start with the question “how can we use these tools to provide something of value for our...
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Instagram -ing a Kidney Transplant
Social media can serve as a window into your organization, connecting supporters and donors to your day-to-day operation. Piedmont Healthcare Atlanta took that window concept literally, live posting...
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UMassGives Online Ambassador Campaign Acquires 1,500+ Donors – Most of them New
The online ambassadors strike again. This time at the University of Massachusetts Amherst (a BWF client) where the annual giving team lead the inaugural UMassGives online fundraising campaign. Sarah...
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Average New Donor Acquisition During Online Campaigns – 40 Percent
Are you concerned about the future of your nonprofit’s base of fundraising support? Do you like the idea of adding new donors who are wealthy and well-educated? Then you might consider adding a robust...
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Instagram Metrics – Statigram Offers a Quality, Free Option
Measure, measure, measure. No social media strategy is complete without the ability to test your activity. To do so, requires access to useful and meaningful metrics. For Instagram users, a good and...
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